Corporate Branding + Product Design

Brand identity for The Trident Group, Inc. (TGI) and product design for its sub-brand product, OneTeam — a pipeline-to-proposal platform built for government contractors.

OneTeam

Logo + App Design

OneTeam wordmark set in a single sans-serif typeface, with 'one' in small bold capitals and 'team' in a lighter lowercase weight OneTeam app login screen with a gold diagonal band against a blue-green background, framing a translucent rounded panel containing login fields, buttons, and terms-of-use text
Responsive mobile layout of the OneTeam app login UI OneTeam app screen displaying a large sortable and filterable table of GovCon opportunities, with a dark blue navigation bar, grouped table rows, colored qualification-score indicators, and controls for searching the data and customizing views
OneTeam dashboard presenting GovCon opportunity analytics by status and stage, pipeline maturity, won and lost opportunities, and expected revenue. OneTeam qualification matrix plotting potential contracts according to their probability of success and potential value
OneTeam company search results page displaying potential teaming partners in a structured list of expandable cards featuring company names, locations, capabilities, and other details, alongside an extensive panel of filters for narrowing results by relevant government contracting criteria Responsive mobile layout of the OneTeam Search Results UI

Microsoft Word Add-In

The OneTeam add-in for Microsoft Word showed the requirements associated with each section in the proposal document, let reviewers rate sections as part of a color review, and allowed proposal managers to easily check for required terms.

OneTeam proposal writing task panes integrated into the Microsoft Word user interface
OneTeam add-ins for Microsoft Word

Overview Video

This brief overview video I created shows a lot of the UI "in action." Voiced by one of our developers.

Trade Show Materials

I collaborated with our marketing team to develop a modular booth setup for use at SMD and other conferences. The idea was to design a system of three panels (all two-sided) that could be used in a variety of three-panel or two-panel configurations (several of which are pictured below), depending on the setting and audience. The full three-panel setup was about 8 feet high and 20 feet wide.

OneTeam trade show booth in a full three-panel configuration, featuring branded graphics promoting the platform and its capabilities
OneTeam trade show booth in a two-panel configuration, demonstrating an alternate arrangement of the modular booth system Reverse sides of the OneTeam three-panel trade show booth, featuring alternate branded graphics promoting the platform and its capabilities OneTeam trade show booth in an alternate two-panel configuration, demonstrating another arrangement of the modular booth system

We also developed three vertical banners that could be used in conjunction with the booth or on their own.

Three OneTeam vertical banner designs featuring branded graphics promoting the platform and its capabilities

Promotional Videos

I edited more than two dozen short-form video ads featuring testimonials from OneTeam customers like Whitespace Innovations, Iron Mountain Solutions, and CFDRC. The footage was shot by an outside team for a series of longer ads, and my job was to take various clips from those interviews and reassemble them with appropriate bits of b-roll, re-crop them from 16:9 to a square format, add our logo, etc. These are just a few examples.

A simple video I shot and edited to draw attention to our Proposal Manager Breakfast events. No audio (due to the way it was intended to be used).

Additional Designs

TGI

Identity + Website

The Trident Group, Inc. logo featuring a dark gray logomark evoking a stylized trident within a gold circle, alongside the TGI initials and company name
The Trident Group, Inc. business card design shown as a mockup of multiple cards, featuring stark two-color designs with the TGI logo and bold dark-gray graphics on white backgrounds The Trident Group, Inc. logo shown as dimensional lobby signage in a brushed metal treatment above a seating area TGI logo and suite number displayed on a flat white rounded-rectangle metal sign affixed to a brick wall exterior
Responsive TGI website homepage shown across laptop and mobile screen sizes, featuring the company's branding, services, certifications, and awards